Saturn Car
Saturn car models presently make some of the most affordable
vehicles in the General Motors family brand; the Saturn
collection includes family cars, SUVs, regular vehicles and
minivans.
The reduction in fuel consume combined with the good price
represent essential elements that count on the Saturn
car market. This production tendency got integrated by
General Motors as a marketing strategy to gain market dominance
over the fiercest competitor: Japanese automotive
manufacturers. Thus, General Motors started to sell low-priced
Saturn car models in the early 1990s; then, this new division
attracted the public attention by the very customer friendly
services.
The S Series are the Saturn car models to first impose
themselves on the market in their complete array of coupes,
sedans and wagons. They distinguished themselves even within
the varied GM classes of products by the use of new special
platforms and plastic panels included for a superior durability
and resistance against denting. The entire Saturn car division
was produced in a single plant in Tennessee. Back in the 90s
these vehicles were the most fuel-efficient of their time with
a forty miles per gallon consume for manual transmissions.
Plus, from model to model, a Saturn car could offer somewhere
between 85 and 124 horsepower.
The beginning of the century didn't bring any significant
change in the Saturn car manufacturing systems; the producers
worked a little bit at the interior look, but it is obvious
that within the GM family this brand was underexploited and
even neglected. With smaller sales getting the leaders'
attention, General Motors eventually decided to move in the
direction of creating a new Saturn car division: the L Series.
The concept relied on the use of the sedan to revive interest
in the brand: thus the Vue and the Ion followed together with a
green line application in the form of a hybrid car this
time.
If compared to the first Saturn car models, present-day Saturn
vehicles have changed and improved a lot. Instead of the
plastic panels used for the first models, steel is now used for
safety purposes, not to mention that it is more convenient.
Moreover, any modern Saturn car is likely to bear the the
similarity with the European GM models like the Opel. Some
users have reproached the loss of the originality and the
stylish polishing of European cars, but generally speaking, one
cannot forget or ignore the serious standard level increase
made not only in design but in quality and refinement too.
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